Our mission is to provide peace of mind to on-the-go families by providing unique solutions that make baby’s life better & parent’s life easier.

We are a "family owned", "mother owned" baby business. We understand the needs of parents with young children.

Our mission is to provide peace of mind to parents on-the-go by providing unique baby essentials.

It all started in 1995 when our founder, Beth, went out to lunch with her baby and ordered some "finger food" for the first time. The chicken strips came on a plate, which quickly became a Frisbee for her son. (Sound familiar?) She tried the paper place mat...it got tossed, too. The only choice was to let him eat right off the dirty table.